How Democrats Could Win With Moral & Emotionally Wise Political Communication



“People vote their values.”

Robert Reich interviews neurolingist George Lakoff on how the republicans have mastered the moral hierarchy of political messaging — emotional framing — and what the democrats and progressives need to learn, understand and do it they want any chance of winning elections. Opposing Trump, making dismissive jokes about Scott Walker or name-calling republicans will not be enough. It never has been and never will be.

If they are interested in winning elections and changing the public debate it is essential for progressives to find their language and speak to the moral reasoning, values and emotional reference points of voters.

Link to 26-Minute Video