The most influential man of the 20th and 21st centuries…
[Editor’s Note: While few know his name, Edward Benays was nephew of Sigmund Freud and can arguably be tagged as the most influential person of the 2oth — and on into the 21st — century. His work on how to form, shape and direct public opinion through subtle framing of wants, desires, hates and loves created the field of corporate public relations and government propaganda. If you want to get a deep understanding of it do a YouTube search of the four-part BBC series “Century of the Self”. — Mark L. Taylor]
By Abby Martin
Empire Files / TeleSUR (6/4/16)
With thousands of advertisements seen by Americans everyday, and a corporate media that reinforces the needs of Empire, propaganda in the U.S. is more pervasive and effective than ever before. The manipulation of public opinion through suggestion can be traced back to the father of modern propaganda, Edward Bernays, who discovered that preying on the subconscious mind was the best way to sell products people don’t need, and wars people don’t want. [Bernays was also the nephew of Sigmund Freud.]
To get a deeper understanding of how propaganda functions in today’s society, Abby Martin interviews Dr. Mark Crispin Miller, professor of Media Studies at New York University.
The Century Of The Self – Part 1: “Happiness Machines”
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud’s ideas to manipulate the masses. He showed American corporations how they could make people want things they didn’t need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile. It was the start of the all-consuming self which has come to dominate today’s world.