Understanding The Brain & How To Create Effective Progressive Messaging


Spirit In Action (12/1/18)

Scott Wittkopf helps organizations & people learn to do effective progressive messaging through his firm, Frame for the Future. It’s a bit ironic that the scientific research proves that people do not make their decisions based on scientific research, but on frames, and progressives have been doing an inferior job of harnessing this knowledge to support their goals. Based on the work of George Lakoff and others, there is great untapped potential for progressive causes. Scott presented on the topic at the Eau Claire Grassroots Festival, sponsored by Wisconsin Grassroots Network.

Link to 55-Minute Audio