A Worm’s-Eye View Of Weaponizing Your Facebook Data For The Russpublicans: Exploiting The Hearts & Minds Of Americans

As Wylie describes it, he was the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.

By Carole Cadwalladar
The Guardian (3/17/18)

The first time I met Christopher Wylie, he didn’t yet have pink hair. That comes later. As does his mission to rewind time. To put the genie back in the bottle.

By the time I met him in person, I’d already been talking to him on a daily basis for hours at a time. On the phone, he was clever, funny, bitchy, profound, intellectually ravenous, compelling. A master storyteller. A politicker. A data science nerd.

Two months later, when he arrived in London from Canada, he was all those things in the flesh. And yet the flesh was impossibly young. He was 27 then (he’s 28 now), a fact that has always seemed glaringly at odds with what he has done. He may have played a pivotal role in the momentous political upheavals of 2016. At the very least, he played a consequential role. At 24, he came up with an idea that led to the foundation of a company called Cambridge Analytica, a data analytics firm that went on to claim a major role in the Leave campaign for Britain’s EU membership referendum, and later became a key figure in digital operations during Donald Trump’s election campaign.

“It’s insane. The company has created psychological profiles of 230 million Americans. And now they want to work with the Pentagon? It’s like Nixon on steroids.”

Two months later, when he arrived in London from Canada, he was all those things in the flesh. And yet the flesh was impossibly young. He was 27 then (he’s 28 now), a fact that has always seemed glaringly at odds with what he has done. He may have played a pivotal role in the momentous political upheavals of 2016. At the very least, he played a consequential role. At 24, he came up with an idea that led to the foundation of a company called Cambridge Analytica, a data analytics firm that went on to claim a major role in the Leave campaign for Britain’s EU membership referendum, and later became a key figure in digital operations during Donald Trump’s election campaign.

By that time, Steve Bannon had become Trump’s chief strategist. Cambridge Analytica’s parent company, SCL, had won contracts with the US State Department and was pitching to the Pentagon, and Wylie was genuinely freaked out. “It’s insane,” he told me one night. “The company has created psychological profiles of 230 million Americans. And now they want to work with the Pentagon? It’s like Nixon on steroids.”

Russia, Facebook, Trump, Mercer, Bannon, Brexit. Every one of these threads runs through Cambridge Analytica.

He ended up showing me a tranche of documents that laid out the secret workings behind Cambridge Analytica. And in the months following publication of my article in May, it was revealed that the company had “reached out” to WikiLeaks to help distribute Hillary Clinton’s stolen emails in 2016. And then we watched as it became a subject of special counsel Robert Mueller’s investigation into possible Russian collusion in the US election.

Extraordinary attack on democracy

The Observer also received the first of three letters from Cambridge Analyticathreatening to sue Guardian News and Media for defamation. We are still only just starting to understand the maelstrom of forces that came together to create the conditions for what Mueller confirmed last month was “information warfare”. But Wylie offers a unique, worm’s-eye view of the events of 2016. Of how Facebook was hijacked, repurposed to become a theatre of war: how it became a launchpad for what seems to be an extraordinary attack on the US’s democratic process.

Wylie oversaw what may have been the first critical breach. …

Link to Story and 13-Minute Video

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Read More From The Guardian’s Explosive Series: The Cambridge Analytica Files

“It’s an incredible revelation. … And in the middle of it all are the public – our intimate family connections, our “likes”, our crumbs of personal data, all sucked into a swirling black hole that’s expanding and growing and is now owned by a politically motivated billionaire.” 

(3/18/18)

Link To Story Archive Here.

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Cambridge Analytica: Whistleblower Reveals Data Grab Of 50 Million Facebook Profiles

Channel 4 News (3/17/18)

The British data firm described as “pivotal” in Donald Trump’s presidential victory was behind a ‘data grab’ of more than 50 million Facebook profiles, a whistleblower has revealed to Channel 4 News. In an exclusive television interview, Chris Wylie, former Research Director at Cambridge Analytica tells all.

Link to 16-Minute Video